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2027 Winter Member Services & Communications Conference

January 7, 2027 8:45 AM - January 8, 2027 12:00 PM (CST)

Description

2027 Winter Member Services and Communications Conference
January 7-8, 2027 (Th 8:45am-4:30pm, F 8:30am-12:00pm)
Embassy Suites
2800 American Blvd
Bloomington, MN 55431

Agenda (updated as it comes in, subject to change)
Theme: A Winning Strategy!(Casino Theme)
Thursday, January 7
7:30a Registration
8:45a Welcome
9:00a No Bluffing: Drones for building analytics - Matt Dunlevy, Aethero Adv. Analytics
9:50a Ante Up: Case Studies to Improve Member Experience - MS & Comms Group Activity
10:30a Break
10:45a Show Your Cards: Case Studies Team Report - MS & Comms Group Activity
11:15a Jackpot: ASHP - Load management update & the future - Rodney DeFouw Great River Energy
11:45a The Big Deal: Lessons from the Powerline Controversy of the 1970's - Joe Miller
12:15p Lunch & MNTEG Meeting
1:00p Gambling on the Future:10 Charts about energy costs & Legislative Update - MREA Tricia Elite
1:45p Stack the Deck: Learn about Time of Use Rates & AI Analysis Assistance - Jim Wiste, People's Energy
2:15p Break
2:30p Dealing with Data Centers: One Co-op's Journey - Paul Matthys, Cass County
3:30p No Cheating: Building Trust in Rural America - Paulsen Agency
4:30p Adjourn

Friday, January 8
8:30a Welcome
8:35a Risk & Reward: Energy landscapes, power marketing, MISO and more - ACES
9:15a Media Landscape in Rural Minnesota - Ben, U of M
9:45a Break
10:00a Test Your Luck: Residential Batteries, Two Cooperatives' Experience - Kosbab & Messner
10:45a Take a Chance: Daredevil Marketing - Gene McCoy, CoMo
12:00a Adjourn

*Don't Forget to Bring Your Co-op Swag for giveaways before we adjourn Friday*

Who Should Attend
Energy member service and communications managers, specialists, marketing managers and specialists, government affairs representatives and public affairs managers.

Cost
Please see registration page for pricing

Hotel
Embassy Suites by Hilton
2800 American Blvd
Bloomington, MN 55431
Booking Link

Room Block ends December 8.

Event Policies
MREA Event Cancellation Policy (Link to Full Policy) updated 12.19.2025

MREA Event Code of Conduct (Link to Full Policy)
MREA is committed to providing a safe, productive and welcoming environment for all participants and staff in MREA meetings, conferences, training programs, and events both online and in-person. All Event participants including but not limited to attendees, speakers, exhibitors, staff, students, guests and vendors, are expected to abide by this MREA Event Code of Conduct, and this code applies to all space and situations in which MREA meeting-related activities are being conducted, including virtual meetings and those sponsored by organizations other than MREA but held in conjunction with MREA Events. Participation constitutes agreement to comply with the Code of Conduct as a condition of attendance.

2027 Late Registration
All events in 2027 will be subject to a $50 late registration fee for anyone that registers 2 weeks prior to the published event dates.

Time

Thurs 8:45am-4:30pm Fri 8:30am-12:00pm

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Contact Information

Minnesota Rural Electric Association | MREA
Name: Amanda Meredith
Phone: (763) 424-7232
Email: amanda@mrea.org

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2027 Winter Member Services & Communications Conference

January 7, 2027 8:45 AM - January 8, 2027 12:00 PM (CST)

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2027 Winter Member Services & Communications Conference

January 7, 2027 8:45 AM - January 8, 2027 12:00 PM (CST)

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