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2026 Winter Member Services & Communications Conference

January 7, 2026 8:00 AM - January 8, 2026 12:15 PM (CST)

Description

2026 Winter Member Services and Communications Conference
January 7-8, 2026 (W 8am-4:30pm, Th 8:30am-12:15pm)
Embassy Suites Minneapolis Airport
7901 34th Ave S
Bloomington, MN 55425

Agenda (updated as it comes in, subject to change)
Wednesday, January 7
7:00a      Registration & Breakfast in Hotel Atrium
8:00a      Welcome
8:45a      Whole Home Electrification Made Easy
9:15a      AI Your Cooperative Assistant
10:00a    Three T's of Communicating Rate Adjustments
10:30a    Break
10:45a    Claim it Name it, & Frame it: Making Crisis Communications Work for Your Organization
11:45p    Lunch & MNTEG Meeting
12:45      Roundtable Breakout (MS/Comms)
2:00p      Break
2:15p      Rate Design of Evolving Technology 
3:00p      CEO Panel
4:00p      How Data Analytics Can Improve Service to Your Members 
4:30p      Adjourn
4:30 - 6:00pm   Networking Happy Hour hosted by RESCO

Thursday, January 8
7:30a      Breakfast in Hotel Atrium
8:30a      Welcome
8:45a      We deliver More, MVEC campaign  
9:30a      MREA Communications/Legislative Update
10:00a    Break
10:15a    Current MISO Initiatives 
11:00a    Navigating the Rapids of Change & Growth- Greg Hawks, Keynote
12:00a    Closing Comments & Swag drawing
12:15p    Adjourn

*Don't Forget to Bring Your Co-op Swag for giveaways before we adjourn Thursday*

**Great River Energy & MNCEE will be hosting the ASHP Summit Tuesday January 6th, the day before the conference begins. If you are interested in attending that as well, please click the link here to register or scan the QR code: 
https://www.eventcreate.com/e/ashp-summit-2026

Who Should Attend
Energy member service and communications managers, specialists, marketing managers and specialists, government affairs representatives and public affairs managers.

Cost
Please see registration page for pricing

Hotel
Embassy Suites Minneapolis Airport
7901 34th Ave S
Bloomington, MN 55425

Overflow Room Block Booking Link
By Phone: Call 952-854-1000 or 1-800-Embassy, and let them know you need to make a reservation in the 2026 MREA Winter Member Services & Communications Conference block. Let them know the Group Code: CES908
Overflow Room Block Ends December 16, 2025

Event Policies
MREA Event Cancellation Policy (Link to Full Policy) updated 4.30.2025

MREA Event Code of Conduct (Link to Full Policy)
MREA is committed to providing a safe, productive and welcoming environment for all participants and staff in MREA meetings, conferences, training programs, and events both online and in-person. All Event participants including but not limited to attendees, speakers, exhibitors, staff, students, guests and vendors, are expected to abide by this MREA Event Code of Conduct, and this code applies to all space and situations in which MREA meeting-related activities are being conducted, including virtual meetings and those sponsored by organizations other than MREA but held in conjunction with MREA Events. Participation constitutes agreement to comply with the Code of Conduct as a condition of attendance. 

2026 Late Registration
All events in 2026 will be subject to a $50 late registration fee for anyone that registers less than 2 weeks prior to the published event dates.

Time

Weds 8am-4:30pm Thurs 8am-12:15pm

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Contact Information

Minnesota Rural Electric Association | MREA
Name: Amanda Meredith
Phone: (763) 424-7232
Email: amanda@mrea.org
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